Today’s marketing techniques for various companies and businesses are very well known. It is undeniable that using a website as a means to introduce your business to the wider community is a very effective marketing strategy. This reason is one of the reasons why Company Must Have Website.
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There are still many benefits of having a website for the development of the business that you manage. And now it is undeniable that the marketing strategy using the website is one of the most effective, considering that there are so many people looking for information on the internet instead of looking for information in newspapers or television.
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Know What is a Website
As the name suggests, a website or website is a “site” on the “web” where it can be used to post information about a person, company or any other subject accessible to internet users. Here’s an analogy to help you understand this better.
You create a website on the internet, and your information lives there, just as you create a physical “site” on the land where you build your house and live. Also, like a home address, a website will have a unique address called a “web address”. Internet users can easily visit your website and its contents by using the web address.
A website is a collection of related internet pages organized under a single name or URL. These pages are also referred to as web pages which contain data or services provided by companies or institutions. Information may be provided in a variety of media, including text, photos, video, audio, and animation. Services may include the ability to buy or sell goods as well as the ability to download digital goods.
Different types of websites have different functions. Some websites can be useful for company profiles, some are useful for selling.
The main function of a website is to function as a medium of information for the community. With a website, we can easily search and provide information. Creating an attractive website design is also important so that website visitors can easily absorb and understand the information or content they receive from the website.
Websites have a very important role in everyday life, even now the benefits of websites can be felt easily because internet access is very easy and also cheap. The website has benefits that can be obtained, including the following:
- Medium for communication
- Media for entertainment
- Media for learning and seeking knowledge
- Media as business
Reasons Companies Must Have a Website
In this era of digitalization, many companies still don’t understand websites, many still use ordinary advertising media, even though having a website for business is very profitable.
The website is not only used as a means of information, companies can also use the website as a means of advertising their products or services that can expand their target market.
Websites Can Increase Business 24/7
Your competitors have an online presence, and you should too. Increase your brand awareness with a website that has a purpose. Attract targeted traffic to buy products or services. Having a website makes it possible to market a business online, 24/7. There are several ways to market your website and business online.
Running a digital marketing strategy will help to reach the target audience. You will be able to connect with customers, and increase conversions. This is a great way to build a brand, and build a loyal, targeted following.
A Website Can Help Businesses Attract Prospects
92% of searchers select a business on the first page of local search results. Every business wants to appear on the first page of Google search results. Don’t underestimate its importance. The further down the first page search results go, the click-through rate drops. The majority of people click on one of the top three organic results. Google desktop searches for the first position have a click-through rate of around 35%.
Ranking on the first page of Google for related keywords is invaluable. This will help your business attract prospects, without having to pay them. This is a gold mine. It adds value to your business as an intangible asset. You can apply techniques to get your website to be in the top Google search rankings or Search Engine Result Pages (SERPs) by learning about Search Engine Optimization or SEO.
A Website Where Customers Learn More About The Company
About 90% of website visitors are first looking for a company’s product or service page. Other parts of the site are then crawled.
This is your space to present your product or service as a point of difference. Build a better connection with your target market. Establish yourself as an expert. Without a website, the client can go to the competition. It is very important to position your business as an industry authority.
Website Can Always Be Accessed
When you have a business, of course if you have a shop you won’t be open 24/7. However, there are times when people want to find out about information on your store. With a website, many people will be able to find out about your company, information about what is being sold, what is being offered, with information obtained from the website that you manage.
Website Design Is Very Important For User Experience
Web design influences user experience. 38% of people will cut ties with a website if the design is unattractive. Google uses user experience signals to understand visitor engagement and interaction with websites.
For example, a visitor clicks on your website. Then presented with an unattractive web design. Visitors bounce away from your website. This signals to Google that your website is not what they are looking for. This can result in a decrease in your Google ranking.
Make sure to be mobile optimized (i.e. mobile responsive). It will be the prima donna of the website to please both users and Google. The more comfortable people are on your website, the easier it will be for the information you provide to be received easily.
Expanding Target Market
Companies that do not use a website for marketing will already be known by many people. Even though it is known by many people, maybe only by word of mouth. If the company has a website, the company can reach a wider target market. Not only in the city, not only customers from out of town, maybe even from other parts of the world!
Many think that making a website is expensive, but it’s not a problem than not having a website at all. Promotion through the website is much cheaper than placing an ad in the newspaper. You will understand potential visitors to your business. Obviously this is the most cost effective way to promote your business.
One step ahead
Website is an asset, website is a very good development for your company. If you have a company that has a website that is always updated and active, this proves that your company can be one step ahead of your competitors’ businesses that don’t have a website.